Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2DFFA
RGB
226, 223, 250
HSL
247, 73%, 93%
HSB
247, 11%, 98%
CMYK
10, 11, 0, 2
LAB
90, 5, -13
LCH
90, 14, 291
OKLCH
0.91, 0.04, 291
XYZ
75, 76, 101
LUV
90, 0, -21
HWB
247, 87%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.