Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E5CA
RGB
226, 229, 202
HSL
67, 34%, 85%
HSB
67, 12%, 90%
CMYK
1, 0, 12, 10
LAB
90, -4, 13
LCH
90, 14, 109
OKLCH
0.91, 0.04, 112
XYZ
70, 76, 67
LUV
90, 0, 20
HWB
67, 79%, 10%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.