Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E6DD
RGB
226, 230, 221
HSL
87, 15%, 88%
HSB
87, 4%, 90%
CMYK
2, 0, 4, 10
LAB
91, -3, 4
LCH
91, 5, 123
OKLCH
0.92, 0.01, 126
XYZ
73, 78, 80
LUV
91, -2, 6
HWB
87, 87%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.