Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E9CC
RGB
226, 233, 204
HSL
74, 40%, 86%
HSB
74, 12%, 91%
CMYK
3, 0, 12, 9
LAB
91, -6, 13
LCH
91, 15, 115
OKLCH
0.92, 0.04, 118
XYZ
71, 79, 69
LUV
91, -3, 21
HWB
74, 80%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.