Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2E9DC
RGB
226, 233, 220
HSL
92, 23%, 89%
HSB
92, 6%, 91%
CMYK
3, 0, 6, 9
LAB
92, -4, 5
LCH
92, 7, 127
OKLCH
0.93, 0.02, 130
XYZ
73, 80, 79
LUV
92, -3, 9
HWB
92, 86%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.