Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2ECDC
RGB
226, 236, 220
HSL
98, 30%, 89%
HSB
98, 7%, 93%
CMYK
4, 0, 7, 7
LAB
92, -6, 7
LCH
92, 9, 130
OKLCH
0.93, 0.02, 133
XYZ
74, 81, 79
LUV
92, -5, 11
HWB
98, 86%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.