Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2EEDC
RGB
226, 238, 220
HSL
100, 35%, 90%
HSB
100, 8%, 93%
CMYK
5, 0, 8, 7
LAB
93, -7, 7
LCH
93, 10, 132
OKLCH
0.94, 0.03, 135
XYZ
75, 82, 80
LUV
93, -6, 12
HWB
100, 86%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.