Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E34D09
RGB
227, 77, 9
HSL
19, 92%, 46%
HSB
19, 96%, 89%
CMYK
0, 66, 96, 11
LAB
54, 58, 64
LCH
54, 86, 48
OKLCH
0.62, 0.20, 39
XYZ
34, 22, 3
LUV
54, 125, 44
HWB
19, 4%, 11%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.