Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E35104
RGB
227, 81, 4
HSL
21, 97%, 45%
HSB
21, 98%, 89%
CMYK
0, 64, 98, 11
LAB
55, 56, 65
LCH
55, 86, 49
OKLCH
0.63, 0.19, 40
XYZ
35, 22, 3
LUV
55, 122, 46
HWB
21, 2%, 11%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.