Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E35B08
RGB
227, 91, 8
HSL
23, 93%, 46%
HSB
23, 96%, 89%
CMYK
0, 60, 96, 11
LAB
57, 52, 65
LCH
57, 83, 51
OKLCH
0.64, 0.19, 43
XYZ
35, 24, 3
LUV
57, 114, 48
HWB
23, 3%, 11%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.