Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3CBBE
RGB
227, 203, 190
HSL
21, 40%, 82%
HSB
21, 16%, 89%
CMYK
0, 11, 16, 11
LAB
83, 7, 10
LCH
83, 12, 54
OKLCH
0.86, 0.03, 50
XYZ
62, 63, 58
LUV
83, 15, 13
HWB
21, 75%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.