Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3CBD2
RGB
227, 203, 210
HSL
343, 30%, 84%
HSB
343, 11%, 89%
CMYK
0, 11, 7, 11
LAB
84, 10, 0
LCH
84, 10, 358
OKLCH
0.86, 0.03, 358
XYZ
65, 64, 70
LUV
84, 14, -2
HWB
343, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.