Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3CFCD
RGB
227, 207, 205
HSL
5, 28%, 85%
HSB
5, 10%, 89%
CMYK
0, 9, 10, 11
LAB
85, 7, 4
LCH
85, 8, 28
OKLCH
0.87, 0.02, 24
XYZ
65, 65, 67
LUV
85, 12, 4
HWB
5, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.