Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3D2CF
RGB
227, 210, 207
HSL
9, 26%, 85%
HSB
9, 9%, 89%
CMYK
0, 7, 9, 11
LAB
86, 6, 4
LCH
86, 7, 33
OKLCH
0.88, 0.02, 30
XYZ
66, 67, 68
LUV
86, 10, 4
HWB
9, 81%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.