Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3D4E2
RGB
227, 212, 226
HSL
304, 21%, 86%
HSB
304, 7%, 89%
CMYK
0, 7, 0, 11
LAB
86, 7, -5
LCH
86, 9, 325
OKLCH
0.89, 0.02, 328
XYZ
69, 69, 82
LUV
86, 8, -9
HWB
304, 83%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.