Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3E4DD
RGB
227, 228, 221
HSL
69, 11%, 88%
HSB
69, 3%, 89%
CMYK
0, 0, 3, 11
LAB
90, -1, 3
LCH
90, 4, 111
OKLCH
0.92, 0.01, 113
XYZ
72, 77, 79
LUV
90, 0, 5
HWB
69, 87%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.