Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3E4E0
RGB
227, 228, 224
HSL
75, 7%, 89%
HSB
75, 2%, 89%
CMYK
0, 0, 2, 11
LAB
90, -1, 2
LCH
90, 2, 116
OKLCH
0.92, 0.01, 118
XYZ
73, 77, 82
LUV
90, 0, 3
HWB
75, 88%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.