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Mauve

#E4BAFA

A light, moderate mauve — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.

Meaning

Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.

Applications

Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.

Conversion

HEX
E4BAFA
RGB
228, 186, 250
HSL
279, 86%, 85%
HSB
279, 26%, 98%
CMYK
9, 26, 0, 2
LAB
81, 24, -26
LCH
81, 35, 313
OKLCH
0.85, 0.10, 314
XYZ
67, 59, 98
LUV
81, 19, -46
HWB
279, 73%, 2%
Pantone
5285 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named purple on shades of purple, or all families on colors.