Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4C8D0
RGB
228, 200, 208
HSL
343, 34%, 84%
HSB
343, 12%, 89%
CMYK
0, 12, 9, 11
LAB
83, 11, 0
LCH
83, 11, 359
OKLCH
0.86, 0.03, 359
XYZ
64, 62, 68
LUV
83, 16, -3
HWB
343, 78%, 11%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.