Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CABC
RGB
228, 202, 188
HSL
21, 43%, 82%
HSB
21, 18%, 89%
CMYK
0, 11, 18, 11
LAB
83, 8, 11
LCH
83, 13, 54
OKLCH
0.86, 0.04, 50
XYZ
62, 62, 56
LUV
83, 17, 14
HWB
21, 74%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.