Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CCBA
RGB
228, 204, 186
HSL
26, 44%, 81%
HSB
26, 18%, 89%
CMYK
0, 11, 18, 11
LAB
84, 7, 12
LCH
84, 14, 62
OKLCH
0.86, 0.04, 59
XYZ
62, 63, 55
LUV
84, 16, 16
HWB
26, 73%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.