Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CCBC
RGB
228, 204, 188
HSL
24, 43%, 82%
HSB
24, 18%, 89%
CMYK
0, 11, 18, 11
LAB
84, 7, 11
LCH
84, 13, 59
OKLCH
0.86, 0.03, 56
XYZ
63, 63, 56
LUV
84, 16, 15
HWB
24, 74%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.