Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CCBE
RGB
228, 204, 190
HSL
22, 41%, 82%
HSB
22, 17%, 89%
CMYK
0, 11, 17, 11
LAB
84, 7, 10
LCH
84, 12, 56
OKLCH
0.86, 0.03, 52
XYZ
63, 63, 58
LUV
84, 15, 14
HWB
22, 75%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.