Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CCC8
RGB
228, 204, 200
HSL
9, 34%, 84%
HSB
9, 12%, 89%
CMYK
0, 11, 12, 11
LAB
84, 8, 5
LCH
84, 10, 33
OKLCH
0.86, 0.03, 29
XYZ
64, 64, 64
LUV
84, 15, 6
HWB
9, 78%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.