Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CCDB
RGB
228, 204, 219
HSL
323, 31%, 85%
HSB
323, 11%, 89%
CMYK
0, 11, 4, 11
LAB
84, 11, -4
LCH
84, 11, 338
OKLCH
0.87, 0.03, 340
XYZ
66, 65, 76
LUV
84, 13, -9
HWB
323, 80%, 11%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.