Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CEBC
RGB
228, 206, 188
HSL
27, 43%, 82%
HSB
27, 18%, 89%
CMYK
0, 10, 18, 11
LAB
84, 6, 12
LCH
84, 13, 64
OKLCH
0.86, 0.03, 62
XYZ
63, 64, 57
LUV
84, 14, 16
HWB
27, 74%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.