Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CEC4
RGB
228, 206, 196
HSL
19, 37%, 83%
HSB
19, 14%, 89%
CMYK
0, 10, 14, 11
LAB
84, 7, 8
LCH
84, 10, 50
OKLCH
0.87, 0.03, 46
XYZ
64, 65, 61
LUV
84, 14, 10
HWB
19, 77%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.