Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CED8
RGB
228, 206, 216
HSL
333, 29%, 85%
HSB
333, 10%, 89%
CMYK
0, 10, 5, 11
LAB
85, 9, -2
LCH
85, 9, 348
OKLCH
0.87, 0.03, 348
XYZ
66, 66, 74
LUV
85, 12, -5
HWB
333, 81%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.