Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CEE4
RGB
228, 206, 228
HSL
300, 29%, 85%
HSB
300, 10%, 89%
CMYK
0, 10, 0, 11
LAB
85, 11, -8
LCH
85, 13, 324
OKLCH
0.88, 0.04, 326
XYZ
68, 66, 83
LUV
85, 11, -14
HWB
300, 81%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.