Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CFBA
RGB
228, 207, 186
HSL
30, 44%, 81%
HSB
30, 18%, 89%
CMYK
0, 9, 18, 11
LAB
84, 5, 13
LCH
84, 14, 69
OKLCH
0.87, 0.04, 67
XYZ
63, 65, 56
LUV
84, 14, 18
HWB
30, 73%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.