Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CFC2
RGB
228, 207, 194
HSL
23, 39%, 83%
HSB
23, 15%, 89%
CMYK
0, 9, 15, 11
LAB
85, 6, 9
LCH
85, 11, 57
OKLCH
0.87, 0.03, 54
XYZ
64, 65, 60
LUV
85, 13, 12
HWB
23, 76%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.