Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4CFC4
RGB
228, 207, 196
HSL
21, 37%, 83%
HSB
21, 14%, 89%
CMYK
0, 9, 14, 11
LAB
85, 6, 8
LCH
85, 10, 53
OKLCH
0.87, 0.03, 50
XYZ
64, 65, 61
LUV
85, 13, 11
HWB
21, 77%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.