Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D0BC
RGB
228, 208, 188
HSL
30, 43%, 82%
HSB
30, 18%, 89%
CMYK
0, 9, 18, 11
LAB
85, 5, 13
LCH
85, 14, 69
OKLCH
0.87, 0.04, 67
XYZ
64, 65, 57
LUV
85, 13, 17
HWB
30, 74%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.