Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D0DA
RGB
228, 208, 218
HSL
330, 27%, 85%
HSB
330, 9%, 89%
CMYK
0, 9, 4, 11
LAB
85, 8, -2
LCH
85, 9, 345
OKLCH
0.88, 0.03, 346
XYZ
67, 67, 76
LUV
85, 11, -5
HWB
330, 82%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.