Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D0DC
RGB
228, 208, 220
HSL
324, 27%, 85%
HSB
324, 9%, 89%
CMYK
0, 9, 4, 11
LAB
85, 9, -3
LCH
85, 9, 339
OKLCH
0.88, 0.03, 341
XYZ
67, 67, 77
LUV
85, 11, -7
HWB
324, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.