Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D1CC
RGB
228, 209, 204
HSL
12, 31%, 85%
HSB
12, 11%, 89%
CMYK
0, 8, 11, 11
LAB
85, 6, 5
LCH
85, 8, 39
OKLCH
0.87, 0.02, 35
XYZ
66, 66, 66
LUV
85, 12, 6
HWB
12, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.