Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D2EA
RGB
228, 210, 234
HSL
285, 36%, 87%
HSB
285, 10%, 92%
CMYK
3, 10, 0, 8
LAB
86, 10, -9
LCH
86, 14, 315
OKLCH
0.89, 0.04, 318
XYZ
70, 69, 87
LUV
86, 9, -17
HWB
285, 82%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.