Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D3DC
RGB
228, 211, 220
HSL
328, 24%, 86%
HSB
328, 7%, 89%
CMYK
0, 7, 4, 11
LAB
86, 7, -2
LCH
86, 8, 343
OKLCH
0.88, 0.02, 344
XYZ
68, 68, 77
LUV
86, 9, -5
HWB
328, 83%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.