Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D3DF
RGB
228, 211, 223
HSL
318, 24%, 86%
HSB
318, 7%, 89%
CMYK
0, 7, 2, 11
LAB
86, 8, -4
LCH
86, 8, 334
OKLCH
0.88, 0.02, 336
XYZ
69, 68, 79
LUV
86, 9, -7
HWB
318, 83%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.