Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D4E6
RGB
228, 212, 230
HSL
293, 26%, 87%
HSB
293, 8%, 90%
CMYK
1, 8, 0, 10
LAB
87, 8, -7
LCH
87, 11, 320
OKLCH
0.89, 0.03, 322
XYZ
70, 69, 85
LUV
87, 8, -12
HWB
293, 83%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.