Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D7CA
RGB
228, 215, 202
HSL
30, 33%, 84%
HSB
30, 11%, 89%
CMYK
0, 6, 11, 11
LAB
87, 3, 8
LCH
87, 9, 70
OKLCH
0.89, 0.02, 68
XYZ
67, 69, 66
LUV
87, 8, 11
HWB
30, 79%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.