Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D7DF
RGB
228, 215, 223
HSL
323, 19%, 87%
HSB
323, 6%, 89%
CMYK
0, 6, 2, 11
LAB
87, 6, -2
LCH
87, 6, 338
OKLCH
0.89, 0.02, 340
XYZ
70, 70, 80
LUV
87, 7, -5
HWB
323, 84%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.