Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D8CD
RGB
228, 216, 205
HSL
29, 30%, 85%
HSB
29, 10%, 89%
CMYK
0, 5, 10, 11
LAB
87, 3, 7
LCH
87, 8, 68
OKLCH
0.89, 0.02, 65
XYZ
68, 70, 68
LUV
87, 8, 10
HWB
29, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.