Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D8CF
RGB
228, 216, 207
HSL
26, 28%, 85%
HSB
26, 9%, 89%
CMYK
0, 5, 9, 11
LAB
87, 3, 6
LCH
87, 7, 62
OKLCH
0.89, 0.02, 59
XYZ
68, 70, 69
LUV
87, 8, 8
HWB
26, 81%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.