Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D8EB
RGB
228, 216, 235
HSL
278, 32%, 88%
HSB
278, 8%, 92%
CMYK
3, 8, 0, 8
LAB
88, 7, -8
LCH
88, 10, 311
OKLCH
0.90, 0.03, 313
XYZ
72, 72, 89
LUV
88, 6, -13
HWB
278, 85%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.