Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4D9DC
RGB
228, 217, 220
HSL
344, 17%, 87%
HSB
344, 5%, 89%
CMYK
0, 5, 4, 11
LAB
88, 4, 0
LCH
88, 4, 359
OKLCH
0.89, 0.01, 359
XYZ
70, 71, 78
LUV
88, 6, -1
HWB
344, 85%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.