Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DCC7
RGB
228, 220, 199
HSL
43, 35%, 84%
HSB
43, 13%, 89%
CMYK
0, 4, 13, 11
LAB
88, 0, 11
LCH
88, 11, 89
OKLCH
0.90, 0.03, 90
XYZ
68, 72, 64
LUV
88, 6, 17
HWB
43, 78%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.