Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DCCE
RGB
228, 220, 206
HSL
38, 29%, 85%
HSB
38, 10%, 89%
CMYK
0, 4, 10, 11
LAB
88, 1, 8
LCH
88, 8, 82
OKLCH
0.90, 0.02, 82
XYZ
69, 72, 69
LUV
88, 5, 12
HWB
38, 81%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.