Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DCCF
RGB
228, 220, 207
HSL
37, 28%, 85%
HSB
37, 9%, 89%
CMYK
0, 4, 9, 11
LAB
88, 1, 7
LCH
88, 8, 81
OKLCH
0.90, 0.02, 80
XYZ
69, 72, 69
LUV
88, 5, 11
HWB
37, 81%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.