Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DCD4
RGB
228, 220, 212
HSL
30, 23%, 86%
HSB
30, 7%, 89%
CMYK
0, 4, 7, 11
LAB
88, 2, 5
LCH
88, 5, 70
OKLCH
0.90, 0.01, 68
XYZ
69, 72, 73
LUV
88, 5, 7
HWB
30, 83%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.